This was a print advertisement that was entered into The One Show for The Young Ones Student Award. It was a collaboration between advertising students and photography students. Myself and Grant Bradley were the creative directors, art director was Ayesha Lantican and, our Photographer was Caleb Scholes. The brief we were given was for Brooks, their current target audience is older people, our challenge was to make it appealing to a younger demographic. We came up with the idea that was based on the myth surrounding the idea of the fountain of youth. That then lead us to coming up with concept of how young people work to be healthy by eating right and exercising . Our idea is that Brooks is an essential part of being healthy. Just like that fresh cut of meat, Brooks is right there helping you out.